App Historical Marketing Anaylsis
Many people access the Internet by many types of computer devices. Some are desktop, laptop, tablet, cellphone, and watches. All these computers are terminals that display your information anytime and anywhere ! At home, in your car, at the airport, and anywhere you get Internet signals. Software is for website for full size display and devices. Apps we make are Apple Apps that access the Internet and our databases by use of RESTful communications to and from the Internet for reliaiable and secure connections.
Mobile Exceeds PC Internet Usage for First Time in History
Excerpts from Rebecca Murtagh, Karner Blue Marketing, Jul 8, 2014
In early 2014, the landscape in which businesses operate changed forever when Internet usage on mobile devices exceeded PC usage.
It has taken considerable time for businesses to embrace the potential of the Internet. Today, most recognize the Internet as a vital foundation for everything from operations to marketing and sales to logistics and customer service.
Still, many businesses and brands struggle to truly leverage the digital landscape to meet the expectations of their customers. This is because they do not have a mobile presense with their existing website.
The time has come to seriously consider integration of mobile-friendly versions of all mission-critical assets: applications, data, the website, communications, demos, sales materials, customer service, etc.
What Are Consumers Doing on Mobile?
How do consumers use mobile devices to access the Web? According to Online Publishers Association/Frank N. Magid Associates:
99.5 percent access content/information
63.1 access the Internet
62.1 percent check email
49.2 percent listen to music
46 percent play games
41.7 percent download and use apps
15 percent make purchases
15 percent read a book
Business To Business, B2B, Decision-Makers Rely on Mobile Devices
Mobile is preferred over the PC for executives conducting research during and after office hours, according to the IDG Global Mobile Survey 2014.
92 percent of executives own a smartphone used for business.
77 percent of executives use their smartphone to research a product or service for their business.
93 percent of executives will purchase that product via the Internet using a laptop or desktop.
86 percent use their tablet and 72 percent of executives use their smartphone to conduct research for products or services for their business.
Executives rely upon mobile devices (tablets and smartphones) to conduct business research more frequently in the evenings than any other time of day.
Mobile as a Competitive Advantage
Whether your day-to-day focus is business management, marketing, sales, SEO, social media, advertising, software development, or customer relationship management, the mobile device has increasingly become the preferred tool for work and communication. How quickly and effectively an organization plans, develops, and adapts to deliver quality mobile experiences will likely become a competitive advantage.
Some organizations may continue to view mobile as an "add-on" or supplementary effort when planning for digital interaction with customers. However, those who embrace the shift in behavior and deliver what their customers want and need to make a purchase decision will likely be the ultimate winners.
Wikipedia, App Store, Description
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