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Optical Automation



Color Psychology and Web Design



The world is filled with colors and we are constantly encountering life. We create personal and cultural associations based on what we see. Impressions in a website is like life discussed from the Internet. Items and feelings are based on the different colors we see. When we think of an object, one of the first things you would say to describe it is the color. This shows how important colors are in the human perception of the world.






















Colors have an emotional meaning. Often this meaning varies from person to person but there are some common reactions associated with each color. If you do a quick survey amongst friends on which colors they would define as “happy”, you will get very similar answers most of the time.



To make sure you have your colors aligned with the message you want your website to convey, you need to know a bit about color psychology.

Here are the most common emotions associated with each color:



Brown       Warmth, coziness


Black        Power, sophistication


Grey         Somberness, stability


Blue          Trust, confidence


Red           Excitement, passion


Pink          Youthfulness, romance


Purple       Luxury, wisdom


Orange      Energetic, vibrant


Green        Natural, growthite


White         Purity, simplicity


Yellow        Happiness, joy



In web design, color is just as important as the basic structure and navigational design of your site. Colors can be used to attract attention, set the mood and prompt your visitors to complete actions on your site. Everything color-related, from your logo to your background and buttons, can be designed to enhance the user experience, create familiarity and reflect your brand’s essence effectively.

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