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Web Anayltics























Web analytics is the measurement, collection, analysis and reporting of web data for purposes of understanding and optimizing web usage.


Web analytics is not just a tool for measuring web traffic but can be used as a tool for business and market research, and to assess and improve the effectiveness of a website. Web analytics applications can also help companies measure the results of traditional print or broadcast advertising campaigns. It helps one to estimate how traffic to a website changes after the launch of a new advertising campaign. Web analytics provides information about the number of visitors to a website and the number of page views. It helps gauge traffic and popularity trends which is useful for market research.


There are two categories of web analytics; off-site and on-site web analytics.


Off-site web analytics refers to web measurement and analysis regardless of whether you own or maintain a website. It includes the measurement of a website's potential audience (opportunity), share of voice (visibility), and buzz (comments) that is happening on the Internet as a whole.


On-site web analytics measure a visitor's behavior once on your website. This includes its drivers and conversions; for example, the degree to which different landing pages are associated with online purchases. On-site web analytics measures the performance of your website in a commercial context. This data is typically compared against key performance indicators for performance, and used to improve a website or marketing campaign's audience response. Google Analytics is the most widely used on-site web analytics service; although new tools are emerging that provide additional layers of information, including heat mapsand session replay.


Historically, web analytics has been used to refer to on-site visitor measurement. However, in recent years this meaning has become blurred, mainly because vendors are producing tools that span both categories.



Data collection and management. 


Google Analytics provides a single, accurate view of the customer that can be customized to your needs and shared across the organization.


Collection & Configuration APIs 


Google, Collection and Configuration APIs help you collect data and manage your account in custom, scalable ways. With the Collection APIs and SDKs, you can measure how users interact with your content and marketing initiatives on any device and platform.Configuration APIs let developers explore flexible, programmatic, and scalable ways to manage your Google Analytics account.


Event Tracking


How do visitors actually interact with your pages and/or your mobile app? Use Event Tracking to measure activities like downloads, video plays, and mobile ad clicks.



Data Consolidation


Google delivers integrated solutions that preserve data integrity, reduce friction, and seamlessly connect disparate data sources.




Google Analytics can import your AdWords data seamlessly, to bring you crucial information about what visitors do after they’ve clicked on your ad. You’ll gain deeper insights into how your ads and campaigns are performing.



AdSense gives content publishers and bloggers a way to earn money with relevant ads placed on their websites, mobile sites, and site search results. Google Analytics can import AdSense data to help you understand the the best possible positions to display ads.


Google Display Network


Our integration with the Google Display Network (GDN) means you can use AdWords to create, manage, and measure the success of campaigns. Link your accounts to see your GDN campaign data within Google Analytics and to share remarketing lists in Google Analytics with your GDN account.



Data Analytics & Reporting


Google Analytics provides comprehensive reporting and analytics tools. Reports can be segmented and filtered to reflect the needs of your business while real-time views let you know which new content is popular, how much traffic today’s new promotion is driving to your site, and which tweets and blog posts draw the best results.


Ecommerce Reporting



Use Ecommerce reporting to identify your best-selling products and most powerful promotions. You’ll see what customers buy and how they do it, whether with ecommerce transactions or one-click purchases. Trace transactions right down to specific ads, understand customer behaviors, and adjust your shopping cart to build loyalty and sales.



Mobile App Reporting


Get all the power of Google Analytics reporting — specialized just for apps. App profiles give you access to app-specific metrics, dimensions, and features collectively designed to help you understand user acquisition, behavior, and conversion. Screen views, sessions, app version, and screen size are just a few of the app-specific concepts you’ll find in Google Analytics for Mobile Apps along with built-in crash and exception reporting to help you build a better user experience.



Site Reporting 


To optimize your site, you first need to understand how users engage with it. Flow Visualization reports let you see and analyze the path a visitor takes on your site, while In-Page Analytics gives you the detail about how they interact with each page. When users can’t find what they're looking for, they search. Site Search reporting in Google Analytics helps you see what your visitors are really looking for, spot missed opportunities, and speed up time to conversion.




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